Dennis Lück
Chief Creative Officer at Jung von Matt/Limmat
Zurich, Switzerland
Campaign Handwritten
Advertiser Swiss Post
Brand Swiss Post Handwritten mails and letters
PostedNovember 2017
Business Sector Postal, Courier & Shipping Services
Story Less and less messages are written by hand. The most emotional written form of a message, the letter, is losing users. With this radio campaign, we point out that a letter is still the medium to use when it comes to writing important messages. The creative idea is: mechanical computer voices read romantic or emotional texts.
Media Type Radio
Creative Director
Creative Director
Account Director
Production Company

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