|Title||Home of Trails|
|Agency||Jung von Matt/Limmat Werbeagentur AG|
|Campaign||Home of Trails|
|Date of First Broadcast/Publication|
|Business Sector||Destinations (Countries & Places)|
|Philosophy||These two names are indispensable in the bike world: Danny MacAskill, who initially enthralled millions of people on YouTube with his street trial videos and now with his mountain bike skills, and Claudio Caluori, famous for his fast-paced, noisy POV runs in the Downhill World Cup. In the new film «Home of Trails», they discover the Graubünden bike region, Claudio’s home. MacAskill reinterprets the phrase «everything is rideable» The Swiss shows the Scotsman some of the 17,000 trail kilometres that can be discovered in the top five bike destinations in Graubünden. Whether in Arosa Lenzerheide, Davos Klosters, Engadine St. Moritz, Flims or Scuol Samnaun Val Müstair, both of them really enjoy the trails they have to offer. The tour starts at the very top of the Piz Nair, where Danny waits for his enthusiastic tour guide at over 3'000 m above sea level. Claudio challenges Danny to wild rides through the various destinations of Graubünden. Danny takes the Graubünden slogan «everything is rideable» to a new level and demonstrates one or two new choices of racing lines to Caluori on his home trails. In the footsteps of Danny MacAskill and Claudio Caluori Almost 1000 peaks, 615 lakes, 150 valleys and three different language regions make Graubünden a particularly diverse experience and one of the most attractive mountain bike regions in the world. Graubünden is the ideal playground for all flow lovers, gravity fans and mountain bike families. Thousands of kilometres of first-class single trails and the Mountain Bike World Championship in Lenzerheide in September are just two of the countless highlights this year. Anyone can follow in the footsteps of Danny MacAskill and Claudio Caluori with the specially created «Home of Trails» packages.|
|Media Type||Web Film|
|H.o.D. Marketing||Clemens Bartlome|
|Creative Direction||Alain Eicher|
|Creative Direction||Adrian Merz|
|Graphic Artist||Ian Musgrove|
|Media Relation||Alexander Gligorijevic|
|Media Relation||Cosima Lang|
|Media Relation||Christoph Kinsperger|
|Chief Creative Officer||Dennis Lück|
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