Dennis Lück
Chief Creative Officer at Jung von Matt/Limmat
Zurich, Switzerland
TitleGrandparents-PreSale
Agency
Campaign Grandparents-PreSale
Advertiser Graubünden Ferien
Brand Graubünden Ferien
Date of First Broadcast/Publication
Product Hotel Booking
Business Sector Transport, Travel and Tourism
Story The whole of Switzerland was waiting impatiently for the new edition of a popular children's book, featuring two mountain goats who also star in Graubünden Tourism's commercials. To create some buzz, the tourist authority and its agency came up with a fun idea: a premier exclusively for grandparents. Three weeks before the book's official launch, only grandparents were allowed to buy it. In shops, seniors had to confirm their grandparent status with photos, children's drawings or, of course, a grandchild or two.
Media Type Case Study
Length
Creative Director
Creative Director
Copywriter
Copywriter
Art Director
Art Director
Chief Creative Officer
Director
Sound
Illustrator
Print Producer
Retoucher
Media Relations
Accountant

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