|Agency||Jung von Matt/Limmat Werbeagentur AG|
|Date of First Broadcast/Publication|
|Business Sector||Transport, Travel and Tourism|
|Story||The whole of Switzerland was waiting impatiently for the new edition of a popular children's book, featuring two mountain goats who also star in Graubünden Tourism's commercials. To create some buzz, the tourist authority and its agency came up with a fun idea: a premier exclusively for grandparents. Three weeks before the book's official launch, only grandparents were allowed to buy it. In shops, seniors had to confirm their grandparent status with photos, children's drawings or, of course, a grandchild or two.|
|Media Type||Case Study|
|Creative Director||Adrian Merz|
|Creative Director||Alain Eicher|
|Art Director||Lukas Frischknecht|
|Art Director||Lukas Wietlisbach|
|Chief Creative Officer||Dennis Lück|
|Sound||Jingle Jungle AG|
|Print Producer||Pepe Kägi|
|Media Relations||Michel Nellen|
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