Christian Mondragón

Christian Mondragón

Senior Copywriter at Casanova McCann
Los Angeles, United States

About me

Mondragón is a Senior Copywriter at Casanova McCann in Los Angeles, California. He is originally from Colombia and was recognized top 1 copywriter in Colombia in the One Club ranking 2017 and among the top 50 Most-Awarded Copywriters in 2016 by Direct New Ideas.

Since starting his career in Colombia, he has been behind several award-winning projects such as the Second Chances initiative (2019-2020), for Donate Life California, and The BulletPen Project (2016- 2017), created for the signing of a peace treaty that aimed to end 52 years of war in Colombia. His work has won a variety of awards from Cannes Lions, One Show, Clio, LIA, New York Festivals, Arts Director Club, Radio Mercury Awards, Effies, Ad Stars, and Young Lions, among others.

Mondragón has worked for many national and international brands such as California Lottery, Carl’s Jr, eBay, Covered California, Nestle, Canon, PepsiCo, Schwarzkopf, Boomerang TV, and The Ministry of National Education in Colombia. His work has also been featured on CNN, Deutsche Welle, NBC, ABC, Telemundo, Little Black Book, in the Miami Herald, and other news outlets.

Beyond his passion for the business, Mondragón is writing a book for his beautiful son, Thiago Mondragón, who doesn't give a hoot about his daddy’s rankings in advertising.

Languages
  • English - Basic
Sector Experience

Positions

Senior Copywriter
United States
May 2017 - Present (3 years 7 months)
As Senior Copywriter at Casanova, he has worked for brands such as Covered California, California Lottery, eBay, Carl's Junior, as well as created campaigns for Donate Life California. Since joining in 2017, he has helped the agency win five Cannes Lions, three Grand Clios, seven LIA's, Best In Show at Ad Stars, El Ojo de Iberoamerica, and more.
Copywriter
Bogotá, Colombia
2016 - 2017 (1 year)
As Senior Copywriter, he worked mainly on Pepsico and Baloto Lottery, developing campaigns ranging from traditional mass media to omnichannel marketing.
Responsable de conceptos / redactor
Santafé de Bogotá, Colombia
2014 - 2016 (2 years)
At McCann WorldGroup he worked across many international and local brands including Nestle, the Ministry of National Education in Colombia, Homecenter, and Aval Group. In 2016, he was ranked among the top 50 most awarded copywriters in Direct New Ideas. He has won accolades at Cannes Lions, Clios, One Show, and London International Awards.
Copywriter
Bogotá, Colombia
2012 - 2014 (2 years)
As Senior Copywriter, he worked mainly on Milo, Nestlé, Canon, and Claro Network, developing campaigns ranging from traditional mass media to omnichannel marketing.
Copywriter
Bogotá, Colombia
2011 - 2012 (1 year)
As Junior Copywriter, he worked mainly on Schwarzkopf and Telefónica Colombia developing campaigns ranging from traditional mass media to omnichannel marketing. Other clients included the National Postal Service of Colombia 4-72, Boomerang TV, Henkel, Syoss, Balance, Cuadernos Norma, Colores Norma and Editorial Carvajal.

Education

CreativeLIAisons

2015 - 2018 (3 years)
Creative LIAisons is an annual program limited to 100 attendees from around the globe. LIAisons has become one of the most sought after programs in the industry. Creative LIAisons runs concurrently with LIA judging, providing exclusive access to all of LIA's jury members. This is the perfect opportunity for the attendees to mingle and have one-on-one discussions with the top creative talent in advertising, design, digital, production and technology. LIA holds a party for jurors, speakers, media and the Creative LIAisons attendees. It is an informal event that allows the juniors to have unfettered access to the leaders of the industry. The program consists of networking, seminars and the privilege to sit in on statue deliberations. Access to the judging room from the beginning of statue discussions through to the final metal decisions is an experience no other award show offers.

Planeación estratégica

2010 - 2011 (1 year)

Dirección de arte y Redacción

2009 - 2010 (1 year)

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

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