| Title | Peggy |
| Agency | J. Walter Thompson Sydney |
| Campaign | Peggy |
| Advertiser | Unilever |
| Brand | Omo |
| Date of First Broadcast/Publication | 2016 / 4 |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Philosophy | Aimed at lightening the load for families and to get children actively playing, Peggy informs users of the best time to do the washing according to a range of weather indicators. The peg is so smart, it can monitor fluctuations in temperature, humidity and UV sunlightRead more at http://www.adnews.com.au/campaigns/meet-the-world-s-smartest-clothing-peg#LIFiFBzzrqQ34iRm.99 |
| Media Type | Case Study |
| Length | |
| Group Digital Creative Director | Jay Morgan |
| Creative Team | Will Edwards |
| Executive Planning Director | Angela Morris |
| Account Planner | Carly Yanco |
| Account Director | Milly Hall |
| Innovation Manager | Michaela Upton |
| Producer | Ellen Fraser |
| App Development | Streaker |
| Digital Delivery Director | Elicia Varley |
| Designer | Alex Eather |
| Print Producer | Anastasia Nielsen |
| Producer | Niki Bentley |
| Editor | Kel Gronow |
| Executive Creative Director | Simon Langley |
| Associate Creative Director | Chris Badger |
| Account Manager | Isabelle Udall |