AT&T - "Quit Cable"

BBDO New York

BBDO New York New York, United States

18043

Brand: AT&T
Country: United States

Advertiser: AT&T Inc.

Title	Quit Cable
Agency	BBDO New York
Campaign	More For Your Thing
Advertiser	AT&T Inc.
Brand	AT&T
Date of First Broadcast/Publication	2018 / 10
Business Sector	Consumer Electronics & Audio-Visual
Story	The campaign targets current cable TV subscribers and encourages them to “quit cable” and switch to DirecTV. Multiple executions in the campaign focus on the advantages of switching to DirecTV, such as more live sports in 4K. It’s all part of the “More for your thing” brand platform launched by AT&T earlier this year. The new work was directed by Taiki Waititi, the hot New Zealand director who recently helmed the last installment of the Thor Marvel comic series. The advertising will run through the end of the year. The work was created by BBDO out of its newly established LA-based operation. The media agency is Hearts & Science.
Media Type	Television & Cinema
Length	30 seconds
Chief Creative Officer	David Lubars
Worldwide Chief Creative Officer	David Lubars
Chief Creative Officer	Greg Hahn
Group Executive Producer	Diane Hill
Managing Director	Doug Walker
Editor	Damion Clayton
Executive Creative Director	Frank Dattalo
Production Company Producer	Angela Narloch
Executive Producer	Angela Narloch
Creative Director	David Cuccinello
Creative Director	David Cuccinello
Telecine Artist	Dave Hussey
Executive Creative Director	Matt MacDonald
Conform Artists	Justin Blaustein
Creative Director	David Povill
Creative Director	David Povill
Music, Sound Design / Audio Finishing	Barking Owl
Senior Director	Stacia Parseghian
Senior Directors	Stacia Parseghian
Account Director	Heather Livengood
Production Company Producer	Denice Hutton
Chief Strategy Officer	Crystal Rix
Executive Producer	Rana Martin
Production Company Producer	Ashley Benton
Conform Artists	Cathy Shaw
Assistant Editor	Mike Spagnoli
Copywriter	Junior Copywriter
Music Composer	Morgan Johnson
Director of Photography (DOP)	Ben Kitchens
Production Company Producer	Natasha Uppal
Executive Producer	Sue Crain
Copywriter	Elaine Kelch
Art Director	Jono Moore
Production Company Producer	Victoria Wills
Account Director	Andrea Bass
Assistant Account Director	Leah Pozin
Assistant Account Executive	Leah Pozin
Group Executive Producer	Julie Colins
Integrated Strategy	Kayla Green
Senior Directors	David McKenzie
Client Services Manager	Jennifer Kohler
Director	Stephan Malik
Line Producer	Leonard Walsh
Production Company Producer	Rebecca Park
Editing Company	Rock Paper Scissors
Telecine	Company 3
Post / Graphics	Brand New School
Production Company	Primary Elements