| Title | The Help Font |
| Agency | Sístole |
| Campaign | The Help Font |
| Advertiser | Semana / Caracol |
| Brand | Semana / Caracol |
| Date of First Broadcast/Publication | 2016 / 11 |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | Si aprendimos a leer, podemos enseñar a ayudar. |
| Story | In the quest of helping more than ten thousand victims that landmines have left in Colombia, Semana and Caracol T.v, two of the most influential media companies in the country, joined forces to create a campaign developed by the agency Sístole. For years, both companies have used the power of words to inform Colombians through magazines and broadcast television, hence the agency’s aim to use the power of letters alone. That’s how they came up with the idea of designing a typography called The Help Font, which was build by using parts of other letters and depicts prosthetic limbs. People can download the font starting at 5000 Colombian pesos (around 2.00 USD) and raise money to help all the victims, most of whom are people who live in rural areas, far from main cities and with limited budget to pay medical expenses. The campaign aired under the tagline “If we learn how to read, we can teach how to aid”, and the spots tell the story of one of the victims in alphabetical order. Print ads also appeared in the magazines that supported the campaign. This is the campaign’s spot |
| Philosophy | Desgn is the most beautiful way to solve a problem. |
| Problem | Thousands of victims waiting for help. waiting for a chance to rewrite their lives. |
| Result | Campaign is recently lauched, we are waiting for results. |
| Media Type | Television |
| Length | |
| Soundtrack | Sonar studio |
| More Information | www.letrasdeapoyo.com |
| General Creative Director | FREDDY MENDEZ |
| Copywriter | NICOLAS CORTES |
| Copywriter | FREDDY MENDEZ |
| Art Director | ALEXANDER ARGUELLO |
| Director of Account Management | JOSE MENDOZA |
| Account Management | SANDRA ECHEVERRY |
| Graphic Designer | IVAN SIERRA |
| Sound Designer | RICARDO LOPEZ |
| Editor | ANDRES AZUERO |