| Title | #drawaline |
| Agency | J. Walter Thompson London |
| Campaign | #drawaline |
| Advertiser | UN Women (GICC) |
| Brand | UN Women UK |
| Date of First Broadcast/Publication | 2017 / 11 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Since the Harvey Weinstein story broke and the #MeToo hashtag swept the globe, Violence Against Women and Girls (VAWG) has never been higher in people’s consciousness’s – making Saturday’s International Day for the Elimination of Violence Against Women on Saturday, November 25th more important than ever - 1 in 4 women in the UK still being affected (and this rises to up to 70% in some parts of the world). To mark this hugely important day we created #DrawALine for UN Women UK – a social campaign using celebrities such as Benedict Cumberbatch, Deliciously Ella, and Gemma Styles and began with us drawing a physical orange line across Covent Garden. |
| Philosophy | Raise awareness of and help end Violence against women and girls (VAWG) |
| Media Type | Web Film |
| Length | |
| Editing Company | Marshall Street Editors |
| Sound Production | 750mph |
| Executive Creative Director | Lucas Peon |
| Creative Director | Jason Berry |
| Creative Team | Juliet McLaren |
| Creative Team | Courtney Dow |
| Producer | Charlotte Jude |
| Strategic Planner | Rachel Pashley |
| Strategic Planner | Megan Van Someren |
| Strategic Planner | Marina Lindysay-Brown |
| Strategic Planner | Eleanor Metcalf |
| Account Director | Mini Sinha |
| Project Manager | Katie Oldfield |
| Media Agency | MediaCom |
| Director | Alicia MacDonald |
| Director of Photography (DOP) | Catherine Goldschmidt |
| Photographer | Fiona Bailey |
| Production Company Producer | Ben Link |
| Executive Producer | Heather Link |
| Production Company | Missing Link Films |
| Editor | Lizzy Graham |
| Sound Designer | Mike Bovill |
| Post Production | The Mill London |
| Executive Post Producer | Ian Berry |
| Actor / Celebrity | Billie Piper |
| Actor / Celebrity | Chessie King |
| Actor / Celebrity | Joe Hartley |
| Actor / Celebrity | Stacey Dooley |
| Actor / Celebrity | Alastair Stewart |
| Actor / Celebrity | Christian Vit |
| Actor / Celebrity | Patricia Bright |
| Actor / Celebrity | Gemma Styles |
| Actor / Celebrity | Joanne Froggatt |
| Actor / Celebrity | Ella Mills |
| Actor / Celebrity | Beverly Knight |
| Actor / Celebrity | Benedict Cumberbatch |
| Actor / Celebrity | Phoebe Tansley |
More Work
SEE ALLFirst date
- BRAND:
- Philadephia
- AGENCY:
- J. Walter Thompson London
First date
- BRAND:
- Philadelphia
- AGENCY:
- J. Walter Thompson London