Jessica Horkan is a Senior Vice President of ORC International with expertise in driving business performance through a focus on strategic customer experience, brand differentiation, and innovation. As a member of the Global Thought Leadership Team for Customer Strategies, she works with leading global institutions, retailers and professional services organizations, to develop strategies that dramatically improve performance. Jessica’s analysis draws on her keen grasp of the macro and micro economic environment, her extensive knowledge of business and distribution models, and her ability to bring in learnings from other sectors. As a consequence, her clients call on her to support their long-term strategic planning and budgeting, using her as a sounding board and seeking her advice about how external forces and factors may impact aspects of their business. A sought-after speaker and facilitator, Jessica moderates C-suite planning seminars and leads cross-functional brainstorming, blueprinting, journey mapping, and ideation sessions. Her energetic, engaging, and thought-provoking approach promotes diverse thinking, while keeping the focus on practical outcomes.