Oliver Rust is the Managing Director of the Engine Group Asia Pacific. He leads the business and Go-to-Market strategy for ORC International and the Engine Group in Asia Pacific with the objective of driving client success. A pioneer practitioner in Customer Centricity, Oliver has been successfully leading teams to innovative business solutions which enable client organisations to connect closely with consumers, navigate through ever-changing market climate, and satisfy wide-ranging business needs. For more than 15 years, Oliver has held numerous global and regional leadership roles with Nielsen, Taylor Nelson Sofres, Tesco and Bluebell prior to his appointment with Engine. Oliver is a veteran in the information business with 20 years of industry experience spanning across the Europe and Asia Pacific markets. He possesses comprehensive expertise in understanding consumer behaviour and customer engagement. He also obtained extensive knowledge in financial services through the leading role he played in Nielsen’s Global Financial Services. Oliver serves on the board of two private held organisations that are breakthrough innovational entities, as well as being the Vice Chairman of the Marketing and Communications Committee at the American Chamber of Commerce.