| Title | LX Celsius |
| Agency | Leo Burnett Publicidade, lda. |
| Campaign | LX Celsius – The Lisbon weather forecast powered by the people’s clotheslines. |
| Advertiser | Lisbon City Council |
| Brand | Lisbon City Council |
| Date of First Broadcast/Publication | 2016 / 4 |
| Business Sector | Government Information & Services |
| Story | LX Celsius is a meteorological app that reports the local forecast based on one of Lisbon’s iconic elements: the Clothesline. Based on this iconic element, we’ve created an app that reports the local forecast. But more than that. It also suggests the perfect activities for the days’ weather. Come rain or shine. The app also provides specific sounds for each season. The LX Celsius is already available for free download on the App Store.Coming soon, on the Google Play. |
| Philosophy | Around the world, people check the weather forecast by peeking at the news.In Lisbon, people just peek at their neighbours’ clotheslines. Based on this iconic element, we’ve created an app that reports the local forecast. But more than that. It also suggests the perfect activities for the days’ weather. Come rain or shine. The app also provides specific sounds for each season. |
| Problem | To promote the city. |
| Result | LX Celsius is a meteorological app that reports the local forecast based on one of Lisbon’s iconic elements: the Clothesline. The Leo Burnett Lisboa and the Lisbon City Council invite everybody, from citizens to tourists, to download the app and discover the local forecast powered by the people’s clotheslines. The app was developed in collaboration with WIG digital agency, and Dizplay Soundlab was in charge of the sound production. The LX Celsius is already available for free download on the App Store.Coming soon, on the Google Play. |
| Media Type | Applications |
| Length | |
| Soundtrack | Dizplay Soundlab |
| More Information | https://itunes.apple.com/pt/app/lxcelsius/id1077486441?mt=8 |
| Executive Creative Director | Luciana Cani |
| Creative Director | Steve Colmar |
| Art Supervisor | Nuno Salvaterra |
| Art Director | Guilherme Nunes |
| Art Director | Bernardo Pimentel |
| Copywriter | Raul Palhares |
| Copywriter | Diogo Figueira |
| Designer | Nuno Salvaterra |
| Designer | António Silva |
| Producer | Hugo Lage |
| Producer | Inês Correia |
| Head of Production | Cristina Almeida |
| Producer | Antonio Junior |
| Agency Contribution | Rafaela Andrade |
| Application Developer | João Ferreira |
| Application Developer | Luís Antunes |
| Sound Recording | Rui Miguel |
| Sound Recording | Jorge Cabanelas |
| Sound Designer | Rui Miguel |
| Photographer | Gnunes Myopia |
| Application Developer | WIG |
| Sound Design Company | Dizplay Soundlab |