| Title | The Hovering Art Director |
| Brief | Adobe wanted to tell designers that they can work faster with Adobe Stock. To do this, it tapped a familiar figure from agency culture: the art director who hovers over every designer's shoulder, making constant "helpful" suggestions. In the film, the results of the art director's meddling are questionable to say the least. And then the planner weighs in... |
| Agency | Dentsu Creative |
| Campaign | Hovering Art Director |
| Advertiser | Adobe |
| Brand | Adobe Stock |
| Posted | November 2017 |
| Business Sector | Advertising & Communication |
| Story | Adobe wanted to tell designers that they can work faster with Adobe Stock. To show them this benefit, the agency Achtung mcgarrybown tapped into an industry phenomenon, that every designer out there has a hard time keeping up with. The Hovering Art Director. Hobby Film's Sebastian Hedin directed the humorous film that launched the campaign. |
| Media Type | Web Film |
| Creative Director | Daniel Sytsma |
| Creative Team | Jasper Janssen |
| Creative Team | Niklas Kristensen |
| Creative Team | Michael James Phillips |
| Creative Team | Bert Marissen |
| Creative Team | Alexis Jabbour |
| Designer | Christian Mezofi |
| Account Director | Sven Vening |
| Strategist | Gerben Van der Zwaard |
| Production Company Producer | Esther Kroes |
| Production Company Producer | John Gerard |
| Production Company Producer | Suzanne Whittaker |