| Title | CATTERBOX™ - The world’s first talking cat collar |
| Agency | adam&eveDDB |
| Campaign | CATTERBOX™ |
| Advertiser | Mars, Inc. |
| Brand | Temptations |
| Date of First Broadcast/Publication | 2016 / 4 |
| Business Sector | Pet Food, Pet Care Products & Services |
| Story | TEMPTATIONS CATTERBOX™ houses a microphone, speaker, Bluetooth technology and wifi allowing cats’ meows to be recorded, processed, and then translated into human speech. Resulting in a completely new, breakthrough device that will make interactions with cats highly engaging and fun.3D printed and coated in rubber lacquer for the cat’s comfort, the collar comes in four attractive colours. It also connects to the TEMPTATIONS CATTERBOX™ smartphone app, which allows cat owners to choose their cat’s new human voice from a range of options.The cat collar is the first product idea to come out of the newly created THE TEMPTATIONS LAB™ , a research workstream dedicated to the future of fun times with your cat, developed in collaboration with adam&eveDDB. |
| Media Type | Web Film |
| Length | |
| Advertising Manager | Peter Simmons |
| Chief Creative Officer | Ben Priest |
| Executive Creative Director | Richard Brim |
| Executive Creative Director | Ben Tollett |
| Copywriter | Natasha Lyons |
| Art Director | Dan Lacey |
| Agency Producer | Agne Acute |
| Agency Producer | Matt Craigie |
| Account Planner | Stuart Harrison |
| Account Planner | Jessica Lovell |
| Managing Partner | Fiona McArthur |
| Business Director | Amelia Blashill |
| Account Director | Katie Baker |
| Media Agency | Starcom Worldwide |
| Production Company | Acne Production |
| Executive Producer | Ben Clark |
| Production Company Producer | Tim Mardell |
| Director | Joakim Behrman |
| Director of Photography (DOP) | Adrian Wigerdal |
| Director of Photography (DOP) | Joakim Behrman |
| Editor | Pablo Antonio Labanino |
| Editor | James Ireland |
| Post Production | Cain&Abel |
| Audio Post Production | Clearcut Sound |