Thai Dog House - "Immortal Adoption"

BBDO Bangkok

BBDO Bangkok Bangkok, Thailand

4308

Title	Immortal Adoption
Agency	BBDO Bangkok
Campaign	Immortal Adoption
Advertiser	Thai Dog House
Brand	Thai Dog House
Date of First Broadcast/Publication	2017 / 5
Business Sector	Others
Story	In partnership with Thai Dog House and Soi Dog Foundation, we created “Immortal Adoption” the world’s first dog recognition algorithm that can match your late dog with an identical shelter dog. When a pet owner uploads a picture of their previous dog on the website ImmortalAdoption.com, the algorithm will analyze the data: breed, color, facial appearance and size of the dog against a database of more than 150 dog species and over 100,000 images of current shelter dogs in Thailand. Once complete, the dog owner will be presented with potential look-alike shelter dogs for them to adopt. The website is an open-platform that any dog shelter can integrate their dogs into the database. A creative combination of data and human insight to enhance each other and deliver tangible results that can truly make a difference in someone’s life.
Result	- 100,000+ shelter dogs in the database. - 64 dog shelters across the country joined the campaign. - Adoption rat
Media Type	Web Film
Length	112 seconds
Creative Chairman	Suthisak Sucharittanonta
Deputy Chief Creative Officer	Anuwat Nitipanont
Creative Director	Pitha Udomkanjananan
Art Director	Charnpanu Suchaxaya
Copywriter	Manamai Rodpetch
Account Manager	Lapasrada Sevikul
Director	Adisak Chanchaipoom
Production Company	Klackfilms