| Title | Vows |
| Agency | Fuel |
| Campaign | Happy Mothers Day |
| Advertiser | Bene Farmacêutica |
| Brand | Ben-u-ron |
| Date of First Broadcast/Publication | 2016 / 5 |
| Business Sector | Health & Pharmaceutical Products |
| Story | “There’s no greater commitment than motherhood”. With this strong claim, Bene Farmacêutica introduces ben-u-ron “It’s Forever”campaign.ben-u-ron, a medical product indicated for pain and fever, is one of the mostpopular brands in the Portuguese market, well known by every family in the country, specially by mothers. “Vows”, the film created by Fuel Lisboa and produced by Krypton, introduces the campaign just in time for Mother’s Day. |
| Media Type | Television |
| Length | |
| Copywriter | Marcelo Lourenço |
| Art Director | PEDRO BEXIGA |
| Creative Director | Marcelo Lourenço |
| Creative Director | PEDRO BEXIGA |
| Agency Producer | Pedro Silva |
| Production Company | Krypton |
| Director | Fred Oliveira |
| Director of Photography (DOP) | Jaime Rebato |
| Sound | Pedro Macedo Camacho |
| Account Manager | Rita Nazário |
| Account Manager | Joana Parreiro |
| Advertising Manager | Gabriela Alves |
| Advertising Manager | Raquel Tello |
| Wardrobe | Isabel Quadros |
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