Anthony Tiernan
Sound Designer at Pandana Sound
Sydney, Australia, Australia
TitleHungry Jack's 'Keeping It Real' Launch Film
Agency
Campaign Keeping It Real
Advertiser Hungry Jack's
Brand Hungry Jack's
Date of First Broadcast/Publication 2017 / 8
Business Sector Restaurants & Fast Food
Tagline When a Whopper calls. You Answer
Story Hungry Jack’s (Australia’s Burger King) kicks off a major campaign ‘Keeping it Real' redefining the brand with a new point-of view on the world. The campaign is all about giving Australians feel-good moments of full-blooded indulgence... In a world gone mad with; food fads, kale smoothies, brakeless bikes and inverted Yoga, Hungry Jack’s stands proud as the home of big, bold, no-bullshit burgers.
Philosophy ‘Keeping it Real’ celebrates what has always made the brand stand proud. Hungry Jack’s is the home of big bold, no bullshit burgers, in a world gone slightly mad with food fads and crazes.
Problem Hungry Jack’s have always celebrated being the home of Big Burgers and flame grilling but the category isn’t credibly known for real food, and is often seen as the guilty choice. HJ’s have worked hard over the past 18 months on food improvements to deliver real food using real ingredients like 100% aussie beef, no added hormones in it’s beef and removing all unnatural colours from it’s shakes and desserts. However in order to build true credibility beyond food, and create a connection with the brand, we wanted to reposition Hungry Jack's as a brand that’s about giving all Australians feel-good moments of full-blooded indulgence – no fads, no guilt, just big bold flavours and big bold burgers. Real food, made real good.
Media Type Television
Length
Post Production
Chief Marketing Officer (CMO)
Chief Creative Officer
Marketing Director
Brand Manager
Copywriter
Art Director
Head of Art
Editor
Post Production
Post Production
Grade
Music
Producer
Executive Producer
Director of Photography (DOP)
Director
Integrated Production
Integrated Production
Integrated Production
Group Account Director
Account Director
Head Of Planning

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