Alex Speakman
Managing Partner & Director of Strategy at Saatchi & Saatchi Melbourne
Sydney, Australia
TitleWhere The World Rides
Campaign Where The World Rides
Advertiser BikeExchange
Brand BikeExchange
Date of First Broadcast/Publication
Business Sector Bicycles
Philosophy The world’s largest online bike marketplace, BikeExchange, will launch their first global brand campaign today to unify the business across ten markets around the world.

The new campaign – Where the world rides – is led by a new brand film and has been developed in partnership with award winning creative agency Saatchi & Saatchi, Melbourne after their appointment as the global hub agency for BikeExchange. The campaign highlights the passion of cyclists from all over the world and how BikeExchange, as a marketplace, makes it easy for people to buy, sell and keep up to date with the latest cycling reviews and trends.

The new brand positioning is aimed at supporting the bike retail member base and driving consumer awareness and understanding of BikeExchange. The campaign will be launched digitally in all ten markets and in four languages – English, German, Dutch and Spanish.

The launch of ‘Where the world rides’ coincides with the release of new technology product innovations that are designed to better connect cycling retailers and brands with millions of bike enthusiasts from around the world. The new technology products now available on BikeExchange include webstores, enhanced data and insights on consumer usage, third party partnerships and multistore connectivity.
Media Type Digital
Global CEO
Brand & Campaign Manager
Chief Creative Officer
Executive Creative Director
Executive Planning Director
Creative Director
Art Director
Senior Business Director
Senior Producer
Production Company
Director of Photography (DOP)
Executive Producer
Managing Director
Post-production Producer
Post Production


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