|Title||Where The World Rides|
|Agency||Saatchi & Saatchi|
|Campaign||Where The World Rides|
|Date of First Broadcast/Publication|
|Philosophy|| The world’s largest online bike marketplace, BikeExchange, will launch their first global brand campaign today to unify the business across ten markets around the world.|
The new campaign – Where the world rides – is led by a new brand film and has been developed in partnership with award winning creative agency Saatchi & Saatchi, Melbourne after their appointment as the global hub agency for BikeExchange. The campaign highlights the passion of cyclists from all over the world and how BikeExchange, as a marketplace, makes it easy for people to buy, sell and keep up to date with the latest cycling reviews and trends.
The new brand positioning is aimed at supporting the bike retail member base and driving consumer awareness and understanding of BikeExchange. The campaign will be launched digitally in all ten markets and in four languages – English, German, Dutch and Spanish.
The launch of ‘Where the world rides’ coincides with the release of new technology product innovations that are designed to better connect cycling retailers and brands with millions of bike enthusiasts from around the world. The new technology products now available on BikeExchange include webstores, enhanced data and insights on consumer usage, third party partnerships and multistore connectivity.
|Global CEO||Mark Watkins|
|Brand & Campaign Manager||Amy Williams|
|Chief Creative Officer||Mike Spirkovski|
|Executive Creative Director||Simon Bagnasco|
|Executive Planning Director||Alex Speakman|
|Creative Director||Lee Sunter|
|Art Director||Santi Urso|
|Senior Business Director||Adam Brami|
|Senior Producer||Lucy Trengove|
|Director of Photography (DOP)||Max Walter|
|Executive Producer||Loren Bradley|
|Managing Director||Edward Pontifex|
|Post-production Producer||Charlotte Griffiths|
|Post Production||The Editors|
+20 years of experience in digital transformation, most of which...
I started at Leo Burnett in 2006, moved to Y&R and then Ogilv...
Elsa Rakotoson started off working for fashion and photography ma...
Dennis Lück is the most awarded creative in Switzerland, with the...
"I strongly believe that what’s happening around us is, in fact,...
Mumbai-born Alok Gadkar is a graduate of the prestigious JJ Schoo...
Agnieszka Klimczak started working in advertising when there was...