Snickers - "Grandma"

BBDO New York

BBDO New York New York, United States

13731

Title	Grandma
Agency	BBDO New York
Campaign	Grandma
Advertiser	Mars, Inc.
Brand	Snickers
Date of First Broadcast/Publication	2018 / 6
Business Sector	Candy Bars
Story	When her grandson asks if she received his artwork, a hungry grandma gives an irritable response.  This six-second spot was one of the first that ran on YouTube, and this was the first time we brought “You’re not you when you’re hungry” to this format.
Media Type	Television
Length	6 seconds
Production Company	O Positive
Group Planning Director	Annemarie Norris
Planning Director	Christina Stoddard
Senior Communications Planner	Sean Stogner
Worldwide Chief Creative Officer	David Lubars
Chief Creative Officer	Greg Hahn
Executive Creative Director	Peter Kain
Executive Creative Director	Gianfranco Arena
Copywriter	Bree Feibischoff
Art Director	Christopher Jindo Kim
Executive Agency Producer	Anthony Curti
Director	David Shane
Executive Producer	Ralph Laucella
Executive Producer	Marc Grill
Executive Producer	Ken Licata
Director of Photography (DOP)	Marc Laliberte Else
Editing Company	Arcade Edit
Editor	Andrew Balasia
Editorial Producer	Fanny Diaz
Colorization	Company 3
Colorist	Tim Masick
Mixer	Keith Reynaud
Music Prod Company	Heard City
Director of Integrated Production	David Rolfe
Group Executive Producer	Amy Wertheimer
Agency Account Team	Kirsten Flanik
Agency Account Team	Susannah Keller
Agency Account Team	Lisa Piliguian
Agency Account Team	Tani Corbacho
Agency Account Team	Aparna Joshi
Agency Account Team	Blake Maraoui