| Title | Caso JapiSex OK h264 |
| Agency | BBDO Chile |
| Campaign | #JapiSex: the first ever social orgasm |
| Advertiser | JapiJane |
| Brand | JapiJane |
| Date of First Broadcast/Publication | 2016 / 1 |
| Business Sector | Hygiene & Personal Care Products |
| Tagline | #JapiSex: The First Ever Social Orgasm |
| Philosophy | We created a live interactive experiment to demonstrate that sexual toys can be shared with a sexual partner, and in this particular case with all of those using a hastag. We called it JapiSex, and it became the first ever social orgasm. |
| Problem | Jape Jane is the number one sex shop in Chile. It promotes a funny and healthy sexuality for everyone. But unfortunately only 25% of men lead women to orgasm during intercourse (Elisabeth Anne Lloyd, The case of the female orgasm, Harvard Press). Japi Jane wanted to change that, letting men know that sex toys could be of great help when it comes to share pleasure with a women. Our objective was to generate impact and awareness about Japi Jane range of products in order to leverage consideration of the category. |
| Result | · The conversation generated 20,5M impressions. · The interaction whith the Brand lifted by +2600% during the month of the experiment. · Traffic to the e-commerce website JapiJane.cl grow by 48%. · General sales grow 6,6% and WeBive sales rose by 211%. |
| Media Type | Case Study |
| Length | |
| More Information | http://www.japisex.cl |
| Executive Creative Director | Martín Visca |
| Executive Creative Director | Jorge Munoz |
| Executive Creative Director | Marcelo Con |
| Creative Supervisor | Cristian Caro |
| Copywriting | Claudio Díaz |
| Art Director | Christian Pacha |
| Copywriting | Elías Castro |