| Title | Must haves 1 |
| Agency | Ruf Lanz Werbeagentur |
| Campaign | Must haves for your kitchen |
| Advertiser | Sibler |
| Brand | Sibler Fine housewares |
| Posted | November 2016 |
| Business Sector | Tableware, Cutlery, Cookware |
| Story | Idea: Not only is Sibler kitchen equipment high quality, but also very stylish. The equipment was therefore as stylishly presented as one is accustomed to seeing for purses from Chanel, Louis Vuitton or Yves Saint Laurent. Execution: Very fashionably dressed women and a man posed with unusual objects such as cheese graters, fondue sets, teapots and cutting boards. The shooting was executed by a fashion photographer. |
| Problem | Sibler Fine Housewares has been the top supplier of high quality kitchen equipment in Switzerland for 180 years. A new press campaign was intended to make this traditional brand something to talk about among a design-oriented, predominantly female target group. |
| Media Type | |
| Creative Director | Danielle Lanz |
| Creative Director | Markus Ruf |
| Copywriter | Markus Ruf |
| Art Director | Isabelle Hauser |
| Art Director | Grit Wolany |
| Art Director | Dave Schellenberg |
| Photographer | Diego Alborghetti |