Giorgia Crepaldi
Digital Strategist at J. Walter Thompson Italia spa
Milano, Italy
TitleCensorship For Cancer
Agency
Campaign Censorship for Cancer
Advertiser Fondazione ANT
Brand ANT
Date of First Broadcast/Publication 2016 / 5
Business Sector Disease Awareness, Support Groups & Associations
Philosophy For the first time Instagram’s censorship became a new media to spread a breast cancer prevention message. We created an Instagram campaign: Censorship For Cancer. We asked all women to censor their photos with the waving hand emoji and add #TouchThem to say how important early detection is. 
Media Type Case Study
Length
Chairman
Chief Creative Officer
Chief Creative Officer
Chief Executive Officer (CEO)
Associate Creative Director
Art Director
Copywriter
Digital Strategist
Account Executive
Editor
Digital PR

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