Title | Censorship For Cancer |
Agency | J. Walter Thompson Italia spa |
Campaign | Censorship for Cancer |
Advertiser | Fondazione ANT |
Brand | ANT |
Date of First Broadcast/Publication | 2016 / 5 |
Business Sector | Disease Awareness, Support Groups & Associations |
Philosophy | For the first time Instagram’s censorship became a new media to spread a breast cancer prevention message. We created an Instagram campaign: Censorship For Cancer. We asked all women to censor their photos with the waving hand emoji and add #TouchThem to say how important early detection is. |
Media Type | Case Study |
Length | |
Chairman | Enrico Dorizza |
Chief Creative Officer | Enrico Dorizza |
Chief Creative Officer | Sergio Rodriguez |
Chief Executive Officer (CEO) | Sergio Rodriguez |
Associate Creative Director | Paolo Cesano |
Art Director | Stefano Fraone |
Copywriter | Riccardo Froscianti |
Digital Strategist | Giorgia Crepaldi |
Account Executive | Francesca Vita |
Editor | Luca Fornaciari |
Digital PR | Hill & Knowlton |