Pedro Lourenço

Pedro Lourenço

Associate Creative Director at Innocean Berlin
Berlin Area, Germany, Germany

About me

Pedro is a Portuguese-born, Associate Creative Director and Writer, currently working at Innocean Berlin.
Throughout his career, he has created campaigns for global brands such as Nike, adidas, Volkswagen, Sony, Kayak and Vodafone, out of Lisbon, Amsterdam and Berlin.
Pedro has had the honour of working alongside some of the brightest minds in the industry, at agencies like DDB Berlin, Sid Lee Amsterdam and AKQA, and is now part of the team in charge of turning Innocean Berlin into a creative powerhouse.
His work has been recognized at all major award shows, including The One Show, D&AD, Cannes Lions, Clios, Eurobest, ADC*E, FWA and more.
Recently, his acclaimed Volkswagen long copy campaign “Lives way more interesting than yours” has been selected to join the permanent collection of the Poster House Museum in New York.
Pedro has been ranked #1 copywriter in Germany and #9 in the World for the past 3 years, by the prestigious Lürzer’s Archive magazine.
Besides his advertising work, he’s co-author of several side-projects that have made international headlines, like the sarcastic – the beanie for man bun men.


Associate Creative Director
Berlin, Germany
August 2018 - Present (4 years 6 months)
Creative director on projects for Kia, Hyundai and Sony.
International Senior Copywriter (freelancer)
AKQA Amsterdam/Berlin, DDB Berlin, The Royals Melbourne, The Adventures Of, Wolf&Lamm
October 2013 - March 2015 (1 year 5 months)
Kayak, VW, Adidas, Audi Motorsport, Nivea, Jet Star, Bulldog Gin, Weber and Kraft Foods.
Senior Copywriter
Berlin, Germany
November 2012 - September 2013 (10 months)
Nike Football, Heineken, Mini, O2 and
International Copywriter
Sid Lee
August 2011 - September 2012 (1 year 1 month)
adidas football (global) and new business.
International Copywriter
Crispin Porter + Bogusky Europe
2011 (1 year)
Freelance copywriter for the Portuguese market.
Senior Copywriter
J. Walter Thompson, Lisbon
2008 - 2011 (3 years)
Vodafone, Euromillions, Kit Kat, Nestlé cereals, Sumol (Portugal's #1 soft drink brand), Santa Casa (the Portuguese Lottery), Knorr, Montepio bank and new business.
McCann Erickson, Lisboa
2004 - 2008 (4 years)
Fanta (new business global account), Coca-Cola, Opel - General Motors, TAP Air Portugal, Coral beer, Frize (sparkling water), Worten (home appliances megastore) and local new business.


Comunicação Empresarial / Corporate Communication

1999 - 2003 (4 years)

Other professional activities

PHNX Tribute 2020

Awards Jury Member

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