|Title||Diesel Haute Couture FW18|
|Brief||The film is all about flipping the language of abusers into words that can empower. The use of "I Wanna Be Loved By You" on the soundtrack is an ironic take on the premise of the campaign: it's not about being loved, but turning hate against the haters. The calypso treatment of the song celebrates, to an extreme, the liberation of acceptance.|
|Campaign||Ha̶u̶te Couture FW18|
|Date of First Broadcast/Publication|
|Business Sector||Apparel, Fashion & Footwear|
|Story||This film much more than a fashion film. It’s something that could create a lasting cultural impact by literally spinning the language of abusers into words that can empower. Obviously, ‘I Wanna be Loved by You’ is a tongue-in-cheek, ironic take on the central premise of the campaign - It’s not about being loved, it’s about turning hate against the perpetrators. What we loved about the Calypso style was that it celebrated - to an extreme - the liberation of acceptance.|
|Media Type||Web Film|
|Post Production||MPC LDN|
|Production Company||Stink Films|
|Global Chief Creative Officer||Bruno Bertelli|
|Chief Executive Officer (CEO)||Bruno Bertelli|
|Chief Creative Officer||Cristiana Boccassini|
|Creative Director||Thiago Cruz|
|Creative Director||Mihnea Gheorghiu|
|Associate Creative Director||Simone Di Laus|
|Art Director||Alex Eftimie|
|Copywriter||Anton Michael Kuerschner|
|Head Of Planning||Bela Ziemann|
|Strategic Planner||Monica Radulescu|
|Head of Production||Francesca Zazzera|
|Art Buyer||Caterina Collesano|
|Client Services Director||Eleni Charakleia|
|Client Services Director||Barbara Pusca|
|Account Supervisor||Filippo D’Andrea|
|Head of Social Media||Stefano Perazzo|
|Social Media Manager||Doina Tatu|
|Executive Producer||Blake Powell|
|Production Company Producer||Natalie Jacobson|
|Director of Photography (DOP)||Christophe Collette|
|Colorization||The Mill, New York|
|Post Production||Ryan Hancocks|
|Music Supervision||Michael Bertoldini|
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