Simone Di Laus
Associate Creative Director at Publicis Italy
Milan, Italy
TitleDiesel Haute Couture FW18
BriefThe film is all about flipping the language of abusers into words that can empower. The use of "I Wanna Be Loved By You" on the soundtrack is an ironic take on the premise of the campaign: it's not about being loved, but turning hate against the haters. The calypso treatment of the song celebrates, to an extreme, the liberation of acceptance.
Campaign Ha̶u̶te Couture FW18
Advertiser Diesel
Brand Diesel
Date of First Broadcast/Publication
Business Sector Apparel, Fashion & Footwear
Story This film much more than a fashion film. It’s something that could create a lasting cultural impact by literally spinning the language of abusers into words that can empower. Obviously, ‘I Wanna be Loved by You’ is a tongue-in-cheek, ironic take on the central premise of the campaign - It’s not about being loved, it’s about turning hate against the perpetrators. What we loved about the Calypso style was that it celebrated - to an extreme - the liberation of acceptance.
Media Type Web Film
Post Production
Production Company
Global Chief Creative Officer
Chief Executive Officer (CEO)
Chief Creative Officer
Creative Director
Creative Director
Associate Creative Director
Art Director
Head Of Planning
Strategic Planner
Head of Production
Art Buyer
Client Services Director
Client Services Director
Account Supervisor
Head of Social Media
Social Media Manager
Executive Producer
Production Company Producer
Director of Photography (DOP)
Post Production
Music Supervision

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