Simone Di Laus
Associate Creative Director at Publicis Italy
Milan, Italy
TitleHa(u)te Couture
Agency
Campaign Ha̶u̶te Couture FW18
Advertiser Diesel
Brand Diesel
Date of First Broadcast/Publication
Business Sector Apparel, Fashion & Footwear
Story This film much more than a fashion film. It’s something that could create a lasting cultural impact by literally spinning the language of abusers into words that can empower. Obviously, ‘I Wanna be Loved by You’ is a tongue-in-cheek, ironic take on the central premise of the campaign - It’s not about being loved, it’s about turning hate against the perpetrators. What we loved about the Calypso style was that it celebrated - to an extreme - the liberation of acceptance.
Media Type Social Media
Length
Post Production
Production Company
Global Chief Creative Officer
Chief Executive Officer (CEO)
Chief Creative Officer
Creative Director
Creative Director
Associate Creative Director
Copywriter
Art Director
Copywriter
Head Of Planning
Strategic Planner
Head of Production
Producer
Art Buyer
Designer
Client Services Director
Client Services Director
Account Supervisor
Head of Social Media
Social Media Manager
Director
Executive Producer
Production Company Producer
Director of Photography (DOP)
Photographer
Editor
Colorization
Colorist
Post Production
Music
Music Supervision

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