Coca-Cola/Diesel - "The (RE) collection 4"

Publicis Italy

Publicis Italy Milan, Italy

11485

Brand: Coca-Cola/Diesel
Country: Italy

Advertiser: Diesel

Title	The (RE) collection 4
Agency	Publicis Italy
Campaign	The (RE) collection
Advertiser	Diesel
Brand	Coca-Cola/Diesel
Posted	September 2019
Business Sector	Clothing
Story (original language)	URL: https://dieselbin.store/ This Autumn, two iconic brands, Diesel and Coca-Cola, have joined forces to create The (Re)Collection; a beautifully crafted capsule collection incorporating recycled materials. Diesel, known for provoking its audience with irony, boldness and its ability to challenge conformity and Coca-Cola, known for celebrating togetherness and inclusivity, teamed up to merge their DNA and create a remarkable collaboration. The range incorporates materials such as recycled PET derived from plastic bottles and recycled cotton, to create a fresh, modern interpretation of Diesel’s casual-wear aesthetic combined with Coca-Cola’s iconicity to make a statement.
Media Type	Print
Length	60 seconds
Global Chief Creative Officer	Bruno Bertelli
Chief Creative Director	Cristiana Boccassini
General Manager	Daniela Di Maio
Creative Director	Thiago Cruz
Creative Director	Mihnea Gheorghiu
Creative Supervisor	Costanza Rossi
ACD	Daniel Arango
ACD	Arthur Amorim
Copywriter	Daniel Arango
Art Director	Arthur Amorim
Designer	Gianluca Villa
Account Director, Social Media	Filippo D'Andrea
Account Executive	Mirko de Martini
Global Strategic Planning Director	Monica Radulescu
Head of Digital	Pierluigi Roselli
Media Manager	Doina Tatu
Head of Production	Francesca Zazzera
Producer	Tania Dal Pra
Producer	Amine Ketem
Art Buyer	Marcella Garutti
Creative Director	Lou Escobar
Photographer	Lou Escobar
Executive Producer	Nicolas Tiry
DOP Assistant	Hunter Daly
Stylist Assistant	Lucie Jeannot
Casting Director	Candice Meier
Makeup artist	Samuel Ruffin Hendrix
Hairdresser	Javier Palacio
Set Designer	David Laurent