| Title | Bottle Shape |
| Agency | Publicis Italy |
| Campaign | Feel It |
| Advertiser | Coca-Cola Company |
| Brand | 46664/Coca-Cola |
| Date of First Broadcast/Publication | 2020 / 2 |
| Business Sector | Soft Drinks, Tonics |
| Story | Only a logo and a title are needed to make the invisible visible. |
| Philosophy | Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. |
| Media Type | Poster |
| Worldwide Chief Creative Officer | Bruno Bertelli |
| Chief Creative Officer | Cristiana Boccassini |
| Executive Creative Director | Davide Boscacci |
| Associate Creative Director | Stefano Zanoni |
| Copywriter | Stefano Zanoni |
| Creative Supervisor | Roberto Ardigò |
| Art Director | Roberto Ardigò |
| Client Supervisor | Lorenza Montorfano |
| Client Services Director | Benedetta Virga |
| Group Account Director | Mirjana Slavkovic |
| Account Supervisor | Alberto De Simone |
| Art Buyer | Caterina Collesano |
| Post Production | B612 |
More Work
SEE ALLShare the care and give moms more time
- BRAND:
- Philips Avent
- AGENCY:
- Le Pub
Share the Care
- BRAND:
- Philips Avent
- AGENCY:
- Le Pub