Marlon Gervacio
Amsterdam, Netherlands
TitleHilfiger Island #WISHYOUWEREHERE
Agency
Campaign Hilfiger Island #WishYouWereHere
Advertiser Tommy Hilfiger
Brand Tommy Hilfiger
Date of First Broadcast/Publication 2016 / 5
Business Sector Clothing
Philosophy IMA and Tommy Hilfiger decided to create a campaign where an influencer strategy is combined with an innovative digital platform because Influencer marketing leads to direct buying behaviour. In this way the platform facilitates the effect of influencers on consumers. Influencers are the starting point of the full campaign that also entails in store activations. 
Media Type Web Site
More Information http://hilfigerisland.com/intro
Wardrobe / Stylist
Photographer
Photographer
Web designer
Video
Video
Advertising Manager
Model
Model
Model
Model
Model
Model
Model
Model

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