Title | Hilfiger Island #WISHYOUWEREHERE |
Agency | IMA – Influencer Marketing Agency |
Campaign | Hilfiger Island #WishYouWereHere |
Advertiser | Tommy Hilfiger |
Brand | Tommy Hilfiger |
Date of First Broadcast/Publication | 2016 / 5 |
Business Sector | Clothing |
Philosophy | IMA and Tommy Hilfiger decided to create a campaign where an influencer strategy is combined with an innovative digital platform because Influencer marketing leads to direct buying behaviour. In this way the platform facilitates the effect of influencers on consumers. Influencers are the starting point of the full campaign that also entails in store activations. |
Media Type | Web Site |
More Information | http://hilfigerisland.com/intro |
Wardrobe / Stylist | Nicole Huisman |
Photographer | Dennis Swiatkowsk |
Photographer | Sophie Van Der Perre |
Web designer | Tessie Pessers |
Video | Marlon Gervacio |
Video | Brahm Can Der Hoeven |
Advertising Manager | Giulia Astolfi |
Model | Alexandra Pereira |
Model | Alex Gurain |
Model | Erika Boldrin |
Model | Leonie Hanne |
Model | Linda Tol |
Model | Marie von Behrens |
Model | Michelle Salas |
Model | Miguel Carrizo |