| Title | ACA-M - Hangman - I miss you |
| Agency | FCB Lisbon |
| Campaign | Hangman |
| Advertiser | ACA-M |
| Brand | ACA-M - Drivers safety association |
| Date of First Broadcast/Publication | 2017 / 4 |
| Business Sector | Road Safety |
| Story | Mobile phones are more present than ever in our lives. We’ll use them at work, while in the bathroom and even in the car, while driving. Therefore, accidents involving texting are on the rise. We need to keep creating awareness about it, but in a different, more striking, way. ACA-M presents “Hangman”, a series of graphic pieces with strong and disturbing illustrations that mimic a hangman game in which only one letter is missing. After all, when we text and drive, “Every letter could be the last.” |
| Media Type | |
| Creative Director | edson athayde |
| Art Director | Eduardo Pastor |
| Illustrator | Marcelo Dalbosco |
| Account Director | Sonia Gonçalves |
| Copywriter | Leo Gomez |
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