Unconventional Creative
at
Mark Ridout Photography and Digital Imaging
Toronto, Canada Area, Canada
| Title | Seal |
| Agency | Grassriots |
| Campaign | End the Seal Hunt |
| Advertiser | Humane Society International |
| Brand | Humane Society International |
| Date of First Broadcast/Publication | 2016 / 4 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | You have one shot at being humane. And the boat is rocking |
| Story | Humane Society has lead the fight against the commercial seal fur industry for over 40 years and have been critical in the banning of seal products around the world. HSI needs to raise money to continue toward its goal of eliminating any remaining demand for seal fur so this year, Grassriots helped them take a different approach to the traditionally bloody commercial seal hunt protest advertising with a campaign that focuses on the fact that the commercial seal hunt will never be humane. |
| Media Type | |
| Creative Director | Paul Bonsell |
| Art Director | Paul Bonsell |
| Art Director | Deborah Caprara |
| Copywriter | Paul Bonsell |
| Copywriter | Logan Broger |
| Photographer | Mark Ridout |
| Project Manager | Meghan Liu |
| Client | Humane Society International |
| 3D Artist | Mark Ridout |
| 2D Artist | Mark Ridout |
More Work
SEE ALLKeyboard
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Chuck
- BRAND:
- Royal Canin Urinary Care
Bred to be huge...
- BRAND:
- Change for Chickens
- AGENCY:
- Grassriots
They only see the sun once.
- BRAND:
- Change for Chickens
- AGENCY:
- Grassriots
It doesn't have to be this way.
- BRAND:
- Change for Chickens
- AGENCY:
- Grassriots
Seal
- BRAND:
- Humane Society International
- AGENCY:
- Grassriots
Pig
- BRAND:
- Humane Society International
- AGENCY:
- Grassriots
Hen
- BRAND:
- Humane Society International
- AGENCY:
- Grassriots