With over 18 years in the technical world, John uses his background in computer science and graphic design to create digital and media strategies for LRXD's clients. Strategy work is always validated with research and analytics to ensure a scientific foundation for decisions.
• Created more than 800 websites for clients in the last 18 years, resulting in a deep digital experience across many client types and data solutions
• Developed media campaigns totaling hundreds of millions of dollars, resulting in a unique skillset that unites buying and creative implementation strategy
• Paved the way for four client acquisitions (totaling over one billion dollars) and 3 IPOs, including one reaching over a billion dollars
• Helped create and manage ten major loyalty systems with the largest containing over 4.5M active users and resulting in a 30% lift in revenue for the client over time
• Launched products and campaigns for clients like Apple iPod, Motorola, Coca-Cola, HP, Chipotle and McDonald's