| Title | 10th month |
| Agency | J. Walter Thompson London |
| Campaign | 10th month |
| Advertiser | Bayer HealthCare LLC |
| Brand | Bepanthen |
| Date of First Broadcast/Publication | 2016 / 5 |
| Business Sector | Baby Hygiene |
| Philosophy | Bepanthen, the Bayer skin care brand, aims to speak to new mums and bring them the support and attention they need in the critical post-birth period. The campaign is based on the insight that the minute a woman gives birth, society refocuses attention from the mother to the new born baby. The first month after birth – the tenth month – is a time that will challenge them physically and emotionally and when they might need validation and support. |
| Media Type | Web Film |
| Length | |
| Production Company | Dark Energy Films |
| Advertising Manager | Sandra Kauffmann |
| Executive Creative Director | Russell Ramsey |
| Executive Creative Director | Chips Hardy |
| Creative Director | Paul Waddup |
| TV Production | Toby Clifton |
| Assistant Agency Producer | Rosanna Lawson |
| Account Planner | Rachel Pashley |
| Account Planner | Jennifer Bonhomme |
| Account Planner | Katie Whitlock |
| Business Director | Ebla Salvi |
| Account Director | Hannah Macfarlane |
| Account Manager | Patrik Kleiner |
| Project Manager | David Sowerby |
| Project Manager | Luke Dougherty |
| Director | Elizabeth Stopford |
| Editor | Phil Currie |
| Editing Company | Stitch |
| Sound | Molinare |
| Grading/Online | Electric Theatre Collective |
| Designer | Fran Martinez |
| Photographer | Jade Beall |