Nastasya Samburskaya the famous Russian video blogger and actress starts a beauty blog. She talks about her hairs’ split ends. She uses special leaves considered in Russia to be treating any problem. Suddenly a famous Russian hair stylist and a media person breaks into her apartment through the wall on his retro bus. He takes her inside the van i n order to save her hairs, that can’t wait. (Damaged hairs are loosing their energy each minute). It is so happened that the car inside is a huge hangar. He starts the salvation. Jokes, tricks, crazy characters - everything is there. In the end Nastasya sits in the chair with her saved hairs for 2 minutes while the announcer is explaining everything.
Philosophy
Split ends can't wait, because damaged hairs don't have a protection are loosing thier energy right now. Use Fructis SOS right now! No time to explain!
Problem
Fructis was considered to be just a shampoo for just washing hairs in Russia.
Result
0.5 k views in 2 weeks, which is a great result for a hair commercial in Russia