| Title | Not Everything is a Crisis |
| Agency | Leo Burnett Israel |
| Campaign | Not Everything is a Crisis |
| Advertiser | Samsung Mobile |
| Brand | Samsung Galaxy Note9 |
| Date of First Broadcast/Publication | 2018 / 9 |
| Business Sector | Mobile Telephones & tablets |
| Philosophy | ou’re probably familiar with the situation – you’re at work, in the middle of your day and suddenly your battery dies on you – right when you need it most. Exactly when that new client you’ve been chasing for weeks said he’d get back to you. Within seconds you go into full blown crisis mode, scourging the office corridors in search of a charger to save your life (and possibly your career). But let’s face it, running out of juice for your cell phone hardly qualifies as a crisis. A syndrome of our modern day lifestyle, the word ‘crisis’ has come to embody our increasing dependence on our mobile devices for just about everything. As a result, the word ‘crisis’ has probably become one of the most acutely misappropriated words of our times - a fact you’ll discover when you watch our Samsung Galaxy Note9 new commercial. |
| Media Type | Television |
| Length | |
| CEO | Adam Polachek |
| Chief Creative Officer | Ami Alush |
| Chief Account Officer | Idit Zukerman |
| Chief Strategy Officer | Shai Nissenboim |
| Strategic Planner | Liz Stull |
| Art Director | Meital Miller |
| Copywriter | Oren Ben Naim |
| Copywriter | Elad Gaizler |
| Copywriter | Tal Menkes |
| Agency Producer | Menny Zarhia |
| Account Supervisor | Sapir Aharoni |
| Account Executive | Nofar Zinger |
| Social Account Manager | Lio Schafferman |
| Traffic Manager | Maya Varochik |
| Marcom Director | Eva Hasson |
| Director | Tal Zagreba |
| Graphic Designer | Oren Bar |
| Musical Composer & Musical Arrangements | Shlomi Shaban |
| Photographer | Roman Linetsky |
| Art Director | Neta Dror |
| Active Director | Ravit Aviv |
| Composition and Design | Vadim Bar Zakharin |
| Composition and Design | Tal Porat |
| Composition and Design | Amir Steiner |
| Composition and Design | Gal Primack Najari |
| 3D | Omer Arieli |
| Editor | Shahar Be'eri |
| Musical Production | Niv and Meital (Nov) |
| Sound | Sidney Toledano |
| Production and post production | Omri Paz Productions |
| Producer of the post | Ophir Tal |
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- BRAND:
- Samsung
- AGENCY:
- Leo Burnett Israel
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