AWSR - "Quels seraient vos derniers mots?"

20Something

20Something Brussels, Belgium

3943

Title	Quels seraient vos derniers mots?
Agency	20Something
Campaign	What would be your last words?
Advertiser	Agence Wallonne pour la Sécurité Routière
Brand	AWSR
Posted	November 2016
Business Sector	Road Safety
Story	A question you could ask yourself is “What will I say the moment before I die?”. A creative person could imagine a crazy and colourful ending, while others imagine a more romantic ending in the arms of their lover. Nobody imagines it being an accident caused by texting and driving.Sadly, incidents on the road caused by smartphone usage skyrocketed the last few years. This painfully real outlook which the AWSR (Road Safety Agency in Wallonia, Belgium) catches users off guard and forces them to realize that texting and driving can have dire consequences.
Media Type	Television & Cinema
Length	30 seconds
Account Manager	Aurélie Bouchez
Strategic Planner	David Burny
Creative Director	Benoit Vancauwenberghe
Creative Director	Quentin Watelet
Creative Team	Jérôme Lefebvre
Creative Team	Elise Leonard
Creative Team	Alexandre Grevesse
Creative Team	Louis Roba
Creative Team	Jordan Rubens
Production Company	Lovo Films
Director	Laurens Jans
Director of Photography (DOP)	Herman van den Bosch
Executive Producer	François Mercier
Production Manager	Juliette Stinglhamber