|Brief||This emergency mobile app gives deaf people a voice, bringing the life-saving possibilities of the mobile digital age into the hands of nearly 38 million deaf and hard-of-hearing people in the United States. Its unique application of speech-to-text technology, combined with smart reply messaging, reduces call time by up to 80% compared to existing emergency deaf devices and services.|
|Agency||Saatchi & Saatchi Wellness|
|Advertiser||St. Ann's For The Deaf|
|Brand||Deaf 911 Mobile App|
|Business Sector||Disease Awareness, Support Groups & Associations|
|Story||Deaf 911. The first emergency mobile app that allows the deaf to call out for help. It brings life-saving possibilities of the mobile digital age into the hands the more than 38 million deaf and HOH people in the United States. Its unique application of speech-to-text and text-to-speech technology combined with predictive analytics allows the deaf speak directly to 911. And vice versa. And it does it in just 30 seconds—roughly the same amount of time as it does for hearing people.|
|Chief Creative Officer||Kathy Delaney|
|Creative Director||Scott Carlton|
|Associate Creative Director||Purvi Naik|
|Senior Art Director||Lauren Chan|
|Assistant Art Director||Nam Doan|
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