Scott Carlton
Creative Director at Saatchi & Saatchi Wellness
New York, United States
TitleDeaf 911
BriefThis emergency mobile app gives deaf people a voice, bringing the life-saving possibilities of the mobile digital age into the hands of nearly 38 million deaf and hard-of-hearing people in the United States. Its unique application of speech-to-text technology, combined with smart reply messaging, reduces call time by up to 80% compared to existing emergency deaf devices and services.
Agency
Campaign Deaf 911
Advertiser Deaf 911 Mobile App
Brand Deaf 911 Mobile App
PostedMay 2019
Business Sector Disease Awareness, Support Groups & Associations
Story Deaf 911. The first emergency mobile app that allows the deaf to call out for help. It brings life-saving possibilities of the mobile digital age into the hands the more than 38 million deaf and HOH people in the United States.
Its unique application of speech-to-text and text-to-speech technology combined with predictive analytics allows the deaf speak directly to 911. And vice versa. And it does it in just 30 seconds—roughly the same amount of time as it does for hearing people.

Media Type Digital
Length
Chief Creative Officer
Creative Director
Associate Creative Director
Senior Art Director
Copywriter
Assistant Art Director

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