|Title||The Thrown Out Flag 5|
|Agency||Saatchi & Saatchi Wellness|
|Campaign||The Thrown Out Flag|
|Advertiser||Out Not Down, LGBTQ Youth Resources & Services|
|Brand||Out Not Down|
|Business Sector||Institutional/Public Interest/Non-Profit Org.|
|Tagline||All you need is love but a warm place to sleep would be nice too|
|Story|| The Rainbow Flag, the universal icon of freedom and pride for millions of LGBTQ people, has been met with great fanfare. But not everyone is celebrating. 40% of homeless teens who come out are thrown out.|
Which is why, we, with Out Not Down, created The Thrown Out Flag. Made with discarded fabric in traditional rainbow colors, the flag represents these teens who’ve also been thrown out.
The campaign targeted LGBTQ youth living on the street with outdoor posters, bus kiosks and billboards in Times Square. Along with social postings and online films that demonstrated the flag being flown at community centers and clinics.
In just a few months, the campaign challenged prejudice, combated social injustice and created solidarity around a more truthful symbol of hope.
|Media Type||Television & Cinema|
|Chief Creative Officer||Kathy Delaney|
|Creative Director||Carolyn Gargano|
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