Scott Carlton
Creative Director at Saatchi & Saatchi Wellness
New York, United States
TitleThe Thrown Out Flag 5
Campaign The Thrown Out Flag
Advertiser Out Not Down, LGBTQ Youth Resources & Services
Brand Out Not Down
PostedMay 2019
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline All you need is love but a warm place to sleep would be nice too
Story The Rainbow Flag, the universal icon of freedom and pride for millions of LGBTQ people, has been met with great fanfare. But not everyone is celebrating. 40% of homeless teens who come out are thrown out.
Which is why, we, with Out Not Down, created The Thrown Out Flag. Made with discarded fabric in traditional rainbow colors, the flag represents these teens who’ve also been thrown out.
The campaign targeted LGBTQ youth living on the street with outdoor posters, bus kiosks and billboards in Times Square. Along with social postings and online films that demonstrated the flag being flown at community centers and clinics.
In just a few months, the campaign challenged prejudice, combated social injustice and created solidarity around a more truthful symbol of hope.
Media Type Television & Cinema
Chief Creative Officer
Creative Director

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