Subway - "Subway Logo"

Turner Duckworth

Turner Duckworth London, United Kingdom

13419

Title	Subway Logo
Agency	Turner Duckworth
Campaign	Subway Visual Identity
Advertiser	Doctor's Associates, Inc.
Brand	Subway
Posted	October 2018
Business Sector	Restaurants & Fast Food
Story	We needed a visual identity that convincingly communicated that Subway created the idea of order customization and choice for the consumer back in 1965, a model that is widely copied today. It was important for the story to be relevant to consumers and expressed by an empowering and engaging identity system. In a world where fresh is expected and overused, we had to reframe what freshness can truly mean for a brand. The goal was to act fresh, and look fresh without verbally claiming it — all with the confidence of a brand that invented the submarine sandwich category.This iconic system, which started rolling out in Spring 2017, is brought to life across all touch points including packaging, uniforms, signage. It has also inspired new designs for menus, the website, app, social media, digital ordering and environmental design of the restaurants (restaurant design by FRCH).
Media Type	Print
Length	70 seconds
Creative Agency	Turner Duckworth
Head of Design	David Turner
Head of Design	Bruce Duckworth
Creative Director	Andy Baron
Copywriter	Colin Corcoran
Photographer	Marion Luttenberger
Typographer	Ian Brignell
Executive Creative Director	Sarah Moffat