| Title | The Last Wish |
| Agency | Cheil Worldwide |
| Campaign | The Last Wish |
| Advertiser | Samsung |
| Brand | Samsung |
| Date of First Broadcast/Publication | 2016 / 5 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Story | In divided Korea, there are people who haven’t seen their families in 70 years. Their last wish is to see the faces of their loved ones again. Starting with old photographs of relatives from before the Korean War, age progression software was used to predict how the missing family members of 23 participants might look today. The resulting photographs were featured in an exhibition which told the stories behind the pictures. Another example from Samsung of how technology can touch human lives. |
| Media Type | Case Study |
| Length | |
| Art Director | Kiho Lee |
| Art Director | Sunga Choi |
| Art Director | Jeongki Seo |
| Art Director | Wijeon Lee |
| Copywriter | Hyelim Heo |
| Copywriter | Jihwan Park |
| Copywriter | Jisu Won |
| Chief Creative Officer | Jeongkeun Yoo |
| Creative Director | Seho Kwon |
| Production Company | apc |
| Production Company | Fireworks |
| Production Company | Audio Lab |
| Production Company | ANGLE |
| Producer | Yeon Na |
| Producer | Jeehee Rhee |
| Agency Producer | Yuseok Lee |