Radouane Guissi
Senior Creative | Art Director at FRED & FARID
New York, United States
Title#NotComingSoon 120 sec
Agency
Campaign #NOTCOMINGSOON
Advertiser Rémy Cointreau
Brand Remy Cointreau / Louis XIII
Date of First Broadcast/Publication 2016
Business Sector Spirits, Fortified Wines
Story Rémy Martin teamed up with actor John Malkovich and director Robert Rodriguez to make a 40-minute futuristic film that no one living today will ever see. The film will be sealed off and kept out of sight for 100 years – the same amount of time the famed Louis XIII Cognac ages in its cask. The brand has already scheduled the worldwide film premiere at the house of Louis XIII in Cognac in 2115, although attendees are yet to be born.
Media Type Case Study
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