| Title | Donate Your Talent |
| Agency | J. Walter Thompson Brazil |
| Campaign | #doeseutalento |
| Advertiser | Santa Casa de Misericórdia |
| Brand | Santa Casa de Misericórdia de São Paulo |
| Date of First Broadcast/Publication | 2016 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | What if you could have the lungs of the international soccer player Zé Roberto? Or the eyes of the renowned Sebastião Salgado? The campaign called “Talent Donors” created by J. Walter Thompson for the Porto Alegre Holy House of Mercy features some of the greatest national and international stars announcing themselves as organ donors – and such organs that represent their biggest talent. The idea here is to call attention to the subject and invite people to publicly announce themselves as donors, just as the artists do it in the commercials. |
| Media Type | Digital |
| Length | |
| Head of Art | Fabio Simoes |
| Creative Director | Diego Wortmann |
| Account Team | Fernanda Knijnik |
| Photography Director | CARLOS VECCHI |
| Creative Director | Mariana Borga |
| Chief Creative Officer | Ricardo John |
| Graphic Producer | Flavio Colella |
| Agency Producer | Marcia Lacaze |
| Account Team | Daniela Flores |
| Art Director | Marcelo Monzillo |
| Art Director | Diego Limberti |
| Illustrator | Diego Limberti |
| Agency Producer | Ana Mello |
| Art Director | André Cardoso |
| Copywriter | Renata Freitas |
| Copywriter | Hiroito Takahashi |
| Director | Fred Luz |
| Director | Fernanda Rotta |
| Director | Kitty Bertazzi |
| Account Team | Lilian Chwartzmann |
| Graphic Producer | Josiane Toniolo |
| Media Team | Isabella Barros |
| Media Team | Gian Silva |
| Media Team | Lucas Cavalcante |
| Media Team | Camila Rodrigues |