Title | Stellar Rescue |
Agency | adam&eveDDB |
Campaign | Stellar Rescue |
Advertiser | The AA |
Brand | The AA |
Date of First Broadcast/Publication | 2019 / 7 |
Business Sector | Insurance |
Story | The campaign, which ends with the line ‘The future of breakdown, today’, highlights that the app allows AA members to report a breakdown at the touch of a button, pinpoint their exact location, and then track their mechanic on their phone. |
Philosophy | The AA has reunited the crew from the successful comedy series, Red Dwarf, in a new brand campaign designed to highlight the benefits of its digitally-enhanced breakdown service. Created by adam&eveDDB, the launch spot was written by creative duo Jon Farley and Alex Lucas, in collaboration with Red Dwarf creators, Doug Naylor and Rob Grant. The ad was produced by Another Film Company and directed by their double BAFTA winning Director Declan Lowney. |
Media Type | Web Film |
Length | |
Production Company | Another Film Company |
Marketing Director | Tracy Abraham |
Head of Brand | Caroline Smith |
Marketing Manager | Kate Coleman |
Executive Creative Director | Ben Tollett |
Chief Creative Officer | Richard Brim |
Copywriter | Alex Lucas |
Art Director | Jon Farley |
Agency Producer | Sally Pritchett |
Agency Producer | Angus Smith |
Account Planner | Nick Hirst |
Account Planner | Tom Sussman |
Account Planner | Maarten Van Daele |
Chief Executive Officer (CEO) | Mat Goff |
Chief Executive Officer (CEO) | Tammy Einav |
Managing Director | Paul Billingsley |
Account Director | Charlie Simpson |
Account Director | Rob Jones |
Account Manager | Megan Hill |
Designer | Alex Fairman |
Designer | Sam Stabler |
Media Agency | Goodstuff Communications |
Media Planner | Izzy Thompson |
Media Planner | Hannah Brady |
Media Planner | Hamish Kydd |
Producer | Simon Monhemius |
Director | Declan Lowney |
Director of Photography (DOP) | Declan Lowney |
Editing Company | Stitch |
Editor | Leo King |
Post Production | Nineteentwenty |
Executive Post Producer | David Keegan |
VFX Supervisor / Flame Artist | Chrys Aldred |
VFX Supervisor / Flame Artist | Ludo Fealy |