Nick Hirst
Head of Planning at adam&eveDDB, London
London, United Kingdom
TitleStellar Rescue
Agency
Campaign Stellar Rescue
Advertiser The AA
Brand The AA
Date of First Broadcast/Publication 2019 / 7
Business Sector Insurance
Story The campaign, which ends with the line ‘The future of breakdown, today’, highlights that the app allows AA members to report a breakdown at the touch of a button, pinpoint their exact location, and then track their mechanic on their phone.

Philosophy The AA has reunited the crew from the successful comedy series, Red Dwarf, in a new brand campaign designed to highlight the benefits of its digitally-enhanced breakdown service.

Created by adam&eveDDB, the launch spot was written by creative duo Jon Farley and Alex Lucas, in collaboration with Red Dwarf creators, Doug Naylor and Rob Grant. The ad was produced by Another Film Company and directed by their double BAFTA winning Director Declan Lowney.
Media Type Web Film
Length
Production Company
Marketing Director
Head of Brand
Marketing Manager
Executive Creative Director
Chief Creative Officer
Copywriter
Art Director
Agency Producer
Agency Producer
Account Planner
Account Planner
Account Planner
Chief Executive Officer (CEO)
Chief Executive Officer (CEO)
Managing Director
Account Director
Account Director
Account Manager
Designer
Designer
Media Agency
Media Planner
Media Planner
Media Planner
Producer
Director
Director of Photography (DOP)
Editing Company
Editor
Post Production
Executive Post Producer
VFX Supervisor / Flame Artist
VFX Supervisor / Flame Artist

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