| Title | LUCKATIONS 3 |
| Agency |
Sancho BBDO
|
| Campaign |
LUCKATIONS
|
| Advertiser |
Baloto Revancha
|
| Brand |
IGT - Baloto
|
| Date of First Broadcast/Publication |
2020 / 3
|
| Business Sector | Lottery & Gambling
|
| Tagline | ¡A un tiquete de tenerlo todo! |
| Story | We use the six numbers of the geolocation coordinates in Google Maps, to invite people to discover the incredible places that 6 numbers could take them, the same numbers of our ballots. |
| Philosophy | LUCKATIONS Giving luck its own place. We use the six numbers of the geolocation coordinates in Google Earth, to invite people to discover the incredible places that 6 numbers could take them, the same numbers of our ballots. |
| Problem | Bringing back the emotion to the game who makes billionaires in Colombia. |
| Result | The discovering The geographic coordinates of billionaires’ mansions around the world have 6 numbers, exactly the same 6 numbers people need to win our lotto. The idea We searched the most famous, luxurious and eccentric mansions of the world and tracked them down through Google Maps so we can show it to the people. Now, they can bet on the lotto not only for some digits, but for a real place in the world. |
| Media Type |
Newspaper
|
| Market | Colombia |
| More Information | www.baloto.com |
| President |
Carlos Felipe Arango
|
| Chief Creative Officer |
Mario Lagos
|
| Chief Creative Officer |
Sergio León
|
| Chief Creative Officer |
Hugo Corredor
|
| Chief Creative Officer |
Giovanni Martinez
|
| Executive Creative Director |
Diego For
|
| Executive Creative Director |
Nicolas Acosta
|
| Creative Director |
Oscar Ramírez
|
| Creative Director |
Emerson Martínez
|
| Art Director |
Emerson Martínez
|
| Copywriter |
Steven León
|
| Copywriter |
Javier Suarez
|
| Art Director |
José Hueras
|
| Copywriter |
Fernanda Basto
|
| Account Executive |
María Marmolejo
|
| Marketing Manager |
Laura Rodriguez
|
