Ignacio Ruarte
Creative Team at VML Italia
Buenos Aires, Argentina
TitleFIREFIGHTER
BriefAs a bell rings, a man climbs out of bed, fully dressed in a firefighter’s uniform. We hear sirens and the crackle of a walkie talkie. It’s as if there’s an emergency in progress. But as the firefighter moves slowly through the house, it looks peaceful, with no sign of fire. He goes downstairs, where he is greeted by a normal family. A young woman puts a scarf around his neck. A man suggests a walk. As the perspective changes, with realise that the firefighter is now an elderly man with Alzheimer’s. Understanding is the best treatment.
Agency
Campaign Firefighter
Advertiser Fundacion INECO
Brand Fundacion INECO
Date of First Broadcast/Publication 2016 / 4
Business Sector Others
Tagline Understanding is the best treatment
Story A firefighter wakes up lying in a bed in a room of a house that doesn't recognize. A little frightened and haunted by his own demons , he decides to start exploring to discover the truth of the place where he is trapped. 
Media Type Cinema
Length
Creative Vice President
Creative Director
Creative Director
Executive Creative Director
Head of Production
Production Company
Director
Executive Producer
Executive Producer
Assistant Director
Director of Photography (DOP)
Post Production Company
Post Production Coordinator
Editor
Sound Designer

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