Paramount Channel - "Actors"

Grey Group Argentina

Grey Group Argentina Buenos Aires, Argentina

9499

Title	Actors
Agency	Grey Group Argentina
Campaign	Paramount Movie Channel Launching
Advertiser	Viacom International
Brand	Paramount Channel
Date of First Broadcast/Publication	2016 / 5
Business Sector	TV/Radio Programs & Stations
Philosophy	Grey Argentina client Viacom was launching its TV Movie Channel, Paramount. Diego Medvedocky, VP Regional Creative Director Grey Latin America, explains the idea behind the campaign “ We are all surrounded by actors. That person who pretended not seeing see you, and keeps walking to avoid saying hello. The taxi driver who knows he still owes you part of the change, but smiles instead of giving it back to you. The boss, whom every time you ask for a raise replies “this is not really a good time”. In this world, there is a TV channel where you can find lots of those kind of people who actually became millionaires by doing the same thing.
Media Type	Television & Cinema
Length	83 seconds
Executive Creative Director	Diego Medvedocky
Creative Director	Hernan Kritzer
Creative Director	Lisandro Cardozo
Creative Director	Alejandro Devoto
Creative Director	Martin Stuart
Copywriter	Juan Manuel Quintero
Account Director	Giselle Ezeiza
Art Director	Javier Garcia
Agency Producer	Patricio Browne
Production Company	Argentina Cine
Director	Augusto Gimenez Zapiola
Director	Nano Tidone
Executive Producer	Marcos Landajo
Producer	Germán Escande
Post Production	Aldo Ferrari
Post Production	Pickle House
Sound Company	Elefante Resonante