Title | Nivea Sunslide |
Agency | FCB Cape Town |
Campaign | Nivea Sunslide |
Advertiser | Beiersdorf AG |
Brand | Nivea Sun |
Date of First Broadcast/Publication | 2016 / 5 |
Business Sector | Suntan Products |
Philosophy | The unique, fun slide works by spraying SPF50+ extra water-resistant NIVEA Kids sunscreen so that riders are perfectly coated in just one slide. It was a huge success in South Africa, covering over 100 kids per hour and in the end, plenty fun was had by all, including a few parents who couldn’t help joining in! |
Problem | Anyone with kids knows how hard it is to get sunblock on them at the beach. Most kids would rather stay in the water or play with their toys in the sand — so we made applying sunscreen a lot more fun! Introducing NIVEA SunSlide — a custom-made slip ‘n slide designed to teach children about being safe in the sun and staying healthy |
Media Type | Ambient |
Length | |
Director | Troy Davies |
Executive Creative Director | Mike Barnwell |
Art Director | Rowan Foxcroft |
Copywriter | Jonathan Ollivier |
Account Director | Stuart Stobbs |
Agency Producer | Ashleigh Jarratt |
Designer | Toni Hughes |