Jonathan Ollivier
Associate Creative Director at Ogilvy & Mather
Singapore, Singapore
TitleNivea Sunslide
Agency
Campaign Nivea Sunslide
Advertiser Beiersdorf AG
Brand Nivea Sun
Date of First Broadcast/Publication 2016 / 5
Business Sector Suntan Products
Philosophy The unique, fun slide works by spraying SPF50+ extra water-resistant NIVEA Kids sunscreen so that riders are perfectly coated in just one slide. It was a huge success in South Africa, covering over 100 kids per hour and in the end, plenty fun was had by all, including a few parents who couldn’t help joining in! 
Problem Anyone with kids knows how hard it is to get sunblock on them at the beach. Most kids would rather stay in the water or play with their toys in the sand — so we made applying sunscreen a lot more fun!
Introducing NIVEA SunSlide — a custom-made slip ‘n slide designed to teach children about being safe in the sun and staying healthy 
Media Type Ambient
Length
Director
Executive Creative Director
Art Director
Copywriter
Account Director
Agency Producer
Designer

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