Yann Hervé

Yann Hervé

Deputy General Manager - Head of New Business at MKTG DENTSU AEGIS NETWORK
PUTEAUX, France

Summary

20 years experience in sales & marketing, advertising, digital agencies...leading strategic and operational budgets in Domestic and International market, supporting brands to make their digital transformation and find new business model.
Today i'm focused on open innovation solutions for brands, firms, helping CMO/COO to make their digital transformation, to learn, create, implement new customer services and enhance new way to make sustainable business.

Specialities :
brand Experience and Digital marketing strategy cross channel : (SEM, SEO, Display), Social Strategy (Facebook, twitter, you tube, Instagram, tumblr, linkedIn...), Content marketing (story telling, brand content...), digital planning and datas analysis skills

Industry experiences in FMCG (McDonald's, Oreo), retail (ITM, HOURA.FR, DPAM) Luxury (Givenchy, Jaeger-LeCoultre), Automotive (Mercedes, Renault, Citroën, Michelin), Insurance (MACIF, GMF Vie, hyperassure.fr), TELCO / IT (Orange, Microsoft, Cisco), Financial Services (Amex, carrefour banque), Health (AMGEN), entertainment (imusicschool), pure digital player (beboats.fr, kiwatch.com, drivy.fr)

Methods : design thinking, business model canvas, lean management

Executive skills :
Business creativity, Market acquisition from ground zero, Multicultural team Recruitment,
Coaching & Management, Value creation in various Environments, capability to face & drive organizational changes. Intrapreneurship & Entrepreneurship.

Mindset: Customer centric, Loyal, curious, openness & enthusiast, autonomous, creative, patient

Positions

Deputy General Manager Head of New Business
Paris La Défense Cedex, France
May 2017 - Present (7 months)
MKTG, part of the Dentsu Aegis Network, is a global lifestyle marketing agency that specializes in delivering strategic, business-oriented marketing solutions for leading brands via sport and entertainment consulting, live experiences, retail marketing, enterprise/B2B engagement, hospitality and sponsorship marketing. We are committed to constantly evolving, refining and inventing innovative brand engagements through a deeper understanding of how people think, work and live their lives. Headquartered in New York City, we have 1,600 employees and 7,000 Brand Ambassadors operating in 19 countries across the Americas, EMEA and APAC. Visit http://www.mktg.com for more information.

Specialties
Consultation, Word-of-Mouth, Strategy/Planning, Community Building, Creative, Video, Event Management, Print, Digital, Retail, and Social Media
Deputy General Manager - Head of New Biz, innovation and influence
PUTEAUX, France
February 2016 - March 2017 (1 year 1 month)
Yann Hervé est titulaire d'un DESS de communication Politique et Sociale et diplômé de l'ESSEC (Executive MBA).Il est passé par plusieurs agences (Gédéon, BDDP & Tequila Interactive) avant de créer e-proximity BBDO en 1999. Il a lancé houra.fr, lastminutes.com, enviedeplus.com (P&G)En 2002 il développe sa propre agence digitale, "allolaterre » et développe le FAI cario.fr (Crédit Agricole), agence qu'il vend en 2006 au groupe Le public-système (Hopscotch Global RP) , dont il devient l'un des dirigeants et ce jusqu'en 2013.De 2013 à 2015, il développe b-side consulting agence tournée vers l'innovation digitale et accompagne des start up dans le domaine de l'entertainment dans un rôle de Mentor et de Business Angel.Aujourd'hui au sein des Gaulois il est responsable du développement et souhaite mettre son expérience digitale et innovation au coeur du talent créatif de l'agence.
Grand Prix du top Com 2011 : Idmacif.frVice président de la délégation Customer Marketing à l’AACC (2011 – 2012) 

Founder - Consultant
B Side Consulting - Branding#Digital#Marketing#CRM#PR#
January 2014 - January 2016 (2 years)
Our challenge : with a strong digital drive, to mix Branded Entertainment strategy and cross devices planning. The purpose of a branded entertainment approach is to give a brand the opportunity to communicate its image to its target audience in an original way, by creating positive CULTURAL links original content and user experience between the brand, customers and fans. This concept are often the result of a content partnership (endorsement), a PR and Event expertise and real social experience on digital networks (twitter, Facebook, linkedIn, you tube etc...).
Our last projects :
GMF (insurance) http://www.jassure-en-mooc.fr : Social learning platform to share with the experts, best practices and tips about insurance topics (conception, production, communication (PR, display, ads)

hyperassur (insurance) http://www.hyperassur.com with the creation of endorsement strategy (augier/grosjean), rebranding of the plateform, Facebook apps and original game : http://www.hyperassur.com/ledefi/portunity to communicate its image to its target audience in an original way, by creating positive CULTURAL links and original content and user experience between the brand, customers and fans. These campaign and concept are often the result of a content partnership (endorsement), a PR and Event expertise and real social experience on digital networks (twitter, Facebook, linkedIn, you tube etc...).

Our clients :

http://www.jassure-en-mooc.fr
by B-side

http://www.hyperassur.com with the creation of endorsement strategy (augier/grosjean), rebranding of the plateform, Facebook apps and original game : http://www.hyperassur.com/ledefi/)

www.thebestsong.co : music app to discover good music (Product Fit, business plan, PR, seed)

http://www.imusic-school.com with a PR and Digital Campaign on Facebook within music insiders, artists, journalists... https://www.facebook.com/imusicschool?v=app_4949752878&ref=sgm

https://www.matching-numbers.net with a business model revisited.
Business Partner
Paris, France
December 2013 - January 2016 (2 years 1 month)
Plug to Play Innovation©
By connecting brands with startups, we create the fastest path to the best customer experience.
We design and deliver digital innovative services to achieve both quick wins and long-term results.
www.tips-tank.com
@Tips_Tank
Deputy Chief Executive Officer
Paris, France
January 2007 - November 2013 (6 years 10 months)
Integrated MARKETING, DIGITAL and PR agency
Management of 250 people, head of new biz marketing, PR, digital activities, Event, MICE.
My extensive background in various sectors such as IT, Entertainment, Food, Travel, CSR, Innovation or Education gives me the ability to be as much at ease dealing with consumer, brand or corporate strategy. I coordinate the Didital, Marketing (retail), PR, Public Affairs and Events expertise of the agency in order to provide a full integrated service to our clients.
I restarted the entertainment & brand content offers and and i've brought up a specific vision, targets oriented, to able to the agency to be more stronger and attractive on the market within the brands.
My references : UIMM (global strategy, industry), Apero vintage (CIVB, wine business), Recycling Party Tour (ERP, corporate), Idmacif (top com award 2011,marketing consumer, insurance), Kedge Business School (BEM + Euromed, education), Givenchy Play (cosmetic), Norge (food) (http://www.poissons-de-norvege.fr/), Samsung Mobilers (loyalty program)...Accor, Solidays, Sony, Activision, Casio musique & photos
turn over : 150 Millions (€)
Founder and CEO
allolaterre (DIGITAL & MARKETING AGENCY)
September 2001 - September 2006 (5 years)
Management, new biz, strategy, consulting...and in charge of financial issues.
Turn over / 1,6 Millions euros
Co-founder and CEO of e-proximity BBDO digital subsidiary
Boulogne-Billancourt, France
May 1999 - December 2001 (2 years 7 months)
Focused on the digital marketing innovation, CRM, retail, 360°, with development of strong CMS (broadvision), testing new business model (P&G "envie de plus"), launching of hourra.fr (e-supermarket model) and lot of crazy and stimulating projects for many brands like : Nicolas, Sergent Major, Mercedes...
Key Account Manager
BDDP & tequila
November 1996 - June 2000 (3 years 7 months)
Head of the most important client of the agency : france telecom / orange
Turn over / 10 Millions Euros
Managing Partner
Levallois-Perret, France

Education

MBA

ESSEC Business School, 95021 Cergy-Pontoise
2011 - 2012 (1 year)
MBA Field Of Study General Management - Executive Education - Diploma with honors 16/20 Grade Program awarding a Level 1 (3rd cycle) degree, registered with the RNCP. During my executive program, meantime l led a strategic project and I worked about the french and european furniture design market with a team of 3 seniors partners. Made survey on e-business models opportunities, and competitors (fab.com, rocket, rakuten group, usine à design, myfab, made in design etc), retailers (paul silvera, christian liaigre, ligne roset, roche bobois), and designers / producers (ateliers du drugeot, brichet/ziegler etc) and imagined a new business plan for a very talented designer, olivier dollé (http://www.olivier-dolle.com).

DESS: Social and Political Communication Grade Master 2

Paris-Sorbonne University
1990 - 1991 (1 year)
Survey about the "rhétorique en politique"

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