|Title||I Will Survive|
|Advertiser||Health Services Executive|
|Date of First Broadcast/Publication|
|Business Sector||Health & Pharmaceutical Products|
|Story||There are now more ex-smokers than smokers in Ireland. This film celebrates them by getting former smokers to lip sync to the enduring disco classic "I Will Survive". The idea was to encourage the remaining smokers to join them, in a way that was both fun and empowering.|
|Media Type||Web Film|
|Associate Creative Director||Des Kavanagh|
|Art Director||Clayton Homer|
|Production Manager||Gareth Crothers|
|Production Company Producer||Chris Cable|
|Executive Producer||Nick Crabb|
|Director of Photography (DOP)||Clive Norman|
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