Steve Cope
Director at 2AM, London
London, United Kingdom
TitleI Will Survive
Agency
Campaign Quit Smoking
Advertiser Health Services Executive
Brand Quit Smoking
Date of First Broadcast/Publication
Business Sector Health & Pharmaceutical Products
Story There are now more ex-smokers than smokers in Ireland. This film celebrates them by getting former smokers to lip sync to the enduring disco classic "I Will Survive". The idea was to encourage the remaining smokers to join them, in a way that was both fun and empowering.
Media Type Web Film
Length
Post Production
Associate Creative Director
Art Director
Copywriter
Editing Company Stitch
Editor
Production Manager
Production Company
Production Company Producer
Executive Producer
Director of Photography (DOP)
Director

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