Director
at
O Menino Grava
| Title | The Moving Food Truck |
| Agency | FCB Lisbon |
| Campaign | The Moving Food Truck |
| Advertiser | ADEXO |
| Brand | ADEXO |
| Date of First Broadcast/Publication | 2016 / 5 |
| Business Sector | Health & Pharmaceutical Products |
| Story | In order to help with the fight against bad eating habits, FCB Lisboa created for ADEXO (Portuguese Association of Obese Patients and Former Obese) the 1st food truck that is not paid with money but with the exercise needed to burn the calories in an order. A cheeseburger, e.g., costs 4.3km. And the soda to pair with it costs 1.4km. A simple and fun idea to raise awareness in people. |
| Philosophy | In order to help with the fight against bad eating habits, FCB Lisboa created for ADEXO (Portuguese Association of Obese Patients and Former Obese) the 1st food truck that is not paid with money but with the exercise needed to burn the calories in an order. A cheeseburger, e.g., costs 4.3km. And the soda to pair with it costs 1.4km. A simple and fun idea to raise awareness in people. |
| Media Type | Web Film |
| Length | |
| Executive Creative Director | edson athayde |
| Executive Creative Director | Luis Silva Dias |
| Art Director | Eduardo Tavares |
| Copywriter | Victor Afonso |
| Copywriter | Viton Araùjo |
| Producer | César Monteiro |
| Director | Mário Patrocínio |
| Production Company | BRO cinema |
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