Title | Barbeque |
Agency | Saatchi & Saatchi |
Campaign | First Taste of James Martin Partnership |
Advertiser | Asda |
Brand | Asda |
Date of First Broadcast/Publication | 2016 / 6 |
Business Sector | Department Stores, Supermarkets |
Story | Barbeque is a 40-second spot that launches four summer-themed adverts that will be released in quick succession over the coming month. It sees James Martin enjoying a rare moment of garden relaxation that is suddenly curtailed by the arrival of an Asda mum’s hungry kids and their friends. James comes to the rescue and finds himself preparing a BBQ banquet for her young son and his friends, her teenage daughter and friends, and an entire men’s football team! Before long the back garden is filled with family and friends enjoying an Asda feast featuring everything from Asda’s Extra Special steak, to James’ Cauliflower Couscous. |
Problem | Win back the weekly shop by proving that Asda really has great quality food that can meet a modern family’s every day needs, still at its famously low prices. |
Media Type | Television |
Length | |
Production Company | Outsider |
Post Production | Electric Theatre Collective |
Advertising Manager | Andy Murray |
Advertising Manager | Claire Harrison-Church |
Advertising Manager | Mel Matson |
Advertising Manager | Sara Bates |
Advertising Manager | Rebecca McLeod |
Executive Creative Director | Rob Potts |
Executive Creative Director | Andy Jex |
Copywriter | Gemma Philips |
Copywriter | MARK SLACK |
Art Director | Gemma Philips |
Art Director | MARK SLACK |
Account Planner | Lisa Bowcott |
Account Manager | Jon Bryars |
Production Company Producer | Ally Dean |
Production Company Producer | Sam Rendle-Short |
Media Agency | Carat |
Media Planner | Emma Driessen |
Director | Jim Gilchrist |
Editor | Julian Tranquille |
Production Company Producer | Tex Travi |
Grading/Online | MPC London |
Audio Post Production | Wave London |