| Title | Navajo Son |
| Agency | Rabbit Foot |
| Campaign | Navajo Son |
| Advertiser | YETI |
| Brand | YETI |
| Date of First Broadcast/Publication | 2019 / 2 |
| Business Sector | Home Appliances, Furniture & Gardening |
| Story | Growing up on a Navajo reservation in rural Arizona, Derrick Begay always dreamt of making it as a professional cowboy. But the idea of someone from his tribe hitting the big time seemed out of reach—though folks, including his own father, had tried to do it, no Navajo had ever managed to. After years of hard work, Begay finally succeeded, becoming one of the first Navajo cowboys to qualify for the national finals—and he’s gone on to compete there six more times. |
| Media Type | Web Film |
| Length | |
| Production Company | Rabbit Foot |
| Creative Director | Jeff Bednarz |
| Producer | Sam Chortek |
| Post Production | Lucky Post |
| Editor | Sai Selvarajan |
| Assistant Editor | Alex Heisterkamp |
| Executive Producer | Jessica Berry |
| Colorization | Neil Anderson |
| Audio Engineer | Scottie Richardson |
| Finishing | John Valle |
| Digital Art & Animation | Seth Olson |
| Music Composer | Jesse Woods |
More Work
SEE ALLHope Rises
- BRAND:
- Hope Rises
- AGENCY:
- The Richards Group
Nobody Likes Themselves on Lean
- BRAND:
- CHPA
- AGENCY:
- TracyLocke
We Are New_Public: The Light
- BRAND:
- Center for Media Engagement
- AGENCY:
- Lucky Post
Sing Along
- BRAND:
- JCPenney
- AGENCY:
- Station Film
Friendsgiving
- BRAND:
- JCPenney
Culture
- BRAND:
- PF Chang's
- AGENCY:
- The Richards Group
Birthplace
- BRAND:
- PF Chang's
- AGENCY:
- The Richards Group
Bulgogi
- BRAND:
- PF Chang's
- AGENCY:
- The Richards Group
Ramen Longform
- BRAND:
- PF Chang's
- AGENCY:
- The Richards Group